Marketing research and analysis. Basic course

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

The main objective of the training is to pass on knowledge in the field of marketing research, and to build the skills of collecting, recording and analysing information and developing a research programme.

The training is intended for senior and middle managers of Kazakhstani companies, heads and specialists of marketing departments and / or marketing research and analysis departments, as well as specialists involved in conducting marketing research at enterprises.

Teaching methods used during the training:

  • Lecture
  • Brainstorming
  • Cases
  • Structured exercises
  • Discussion

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

Day 1

Marketing information

Marketing research methods

Day 2

Organising marketing research

Market analysis. Market analysis methods (essence and areas of application)

Method for researching satisfaction with service quality (2 approaches)

All areas