The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
Business correspondence is not only the exchange of commercial and business information; it is also part of the complex business etiquette whose rules need to be learned, and of the business image that shapes the impression of your company.
In the art of business correspondence there are certain rules, command of which ensures success in one's career and in business. Ignorance of these rules, or their incorrect application in practice, can lead to the loss of partners and clients and damage your business image.
At the end of the training participants will be able to:
— Write letters using the principles of competent text composition
— Make a written message as easy to understand as possible, set out thoughts in the order best suited to perception
— Formulate the goals and objectives of a business letter
— Correct typical errors in word usage and grammar
— Achieve precision and clarity of expression
— Achieve brevity and conciseness of expression
— Demonstrate the specifics of the turns of phrase characteristic of business correspondence
— Identify typical errors of speech: poor word choice, violation of collocation, verbosity, clichés, writing of physical quantities and abbreviations. Apply knowledge of business etiquette in written communication
Training delivery methods: Working with samples, exercises in composing business letters on various topics, text analysis and correction, self-check tests and other types of practical assignments
The significance of the letter in business communication
Requirements for business communication
The specifics of business correspondence compared with other forms of communication, specifics of language and style
General requirements for written text
The formal business style of writing
How to make a written message as accessible as possible
Logic and consistency of written speech
The goals of the letter
Step one — The business letter plan:
Option 1 «Database. Drawing conclusions and a letter plan based on data»
Option 2 «The pyramid»
Option 3 «The journalist's professional template»
Step two «Writing the draft»
Step three «Editing».
The text editing algorithm
The KISS principle, or how to achieve simplicity and brevity of expression
Clarity: how to organise what you write
What is text integrity? How to achieve integrity in business correspondence
What is coherence? How to achieve coherence in business correspondence
How to assess how easily your text is perceived, or how to use the «Fog Index» rule
Attracting attention: how to make sure your text is read to the end
Tact: what may offend the reader and how to avoid it
Argumentation in a business letter. Induction and deduction: the differences
Logical and semantic errors in a letter
Semantic word order in a sentence
Punctuation
Use of numerals, as well as nouns and adverbs with quantitative meanings
Set phrases and clichés used in business correspondence
