The effective salesperson. Training for retail staff

Retail is the engine of business development.
And the ability to sell at retail is a competitive advantage for any company.
And that advantage can only be achieved when competent salespeople are working «behind the counter».

What should a competent retail salesperson know and be able to do today?

• Not let personal problems affect sales. All problems are best left at the shop entrance. If you are not in the «mood», then as a rule you sell little and ineffectively. Customers see everything and do not approach an upset salesperson.
• Love every customer and show them respect and interest. The salespeople's attitude to customers is immediately visible. The customer seems to be in the shop, but the salespeople seem to be on the Moon. None of the salespeople pays the customer any attention.
• That all customers are equal. There is no need to divide them into poor and rich.
• Not invade customers' personal space. Few people like strangers coming too close to them. Personal space is like the border of a foreign state — cross it and war breaks out at once. In our case, that means losing the customer.
• Be able to listen to the customer. While the customer is talking, you can assess their mood and their needs.
• Always sell with enthusiasm. It will impress your customers. It is always obvious how a salesperson sells — either like an amoeba or with a spark. I, for one, do not approach a salesperson who is in «suspended animation».
• Know your product like the «Lord's Prayer». In any sale, not knowing the product or service leads to failure. You need to know everything about the product. If the range is large, that should not be an obstacle. Learn the «nuts and bolts».

This training examines and practises numerous methods, ways and techniques of working effectively with the customer. It shows how salespeople should work so that each of them is as effective as possible.
The training offers algorithms of successful actions at every stage of the salesperson's business communication with the customer, from the first meeting to closing the deal.
You will understand that there is no such thing as a «born salesperson», and that retail is effective skills and technique.

This training is above all for those who sell at retail professionally, and not only them. For those whose professional standing depends on how successfully they sell.

Training participants will learn to:

• Influence customers' choices
• Establish effective contact with customers
• Skilfully ask the right questions
• Listen and understand what the customer needs
• Present effectively
• Provide quality service
• Identify the customer's requests
• Influence customers' choices
• Respond to objections
• Close sales effectively
• Handle complaints and claims