The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
This training is an overview that introduces the basic concepts, tools, terms and constructs. It provides the necessary minimum for taking your first correct independent steps in digital marketing regardless of your position within this field, and opens the way for further independent development.
The training is not tied to a particular field, whether an online store, an aggregator, an entertainment portal, etc. The main emphasis is on the general principles and mechanisms common to any business or area.
But do not think that we will only be doing theory. The ratio of theory to practice is roughly 50/50. Each overview lecture is accompanied by questions and assignments.
Basic concepts of Digital Marketing. How does digital marketing differ from internet marketing?
Digital marketing channels and tools
What a digital funnel is and how to build one
What a digital marketer should be able to do and know
Where does building a strategy start?
Mind Map, 4Ps and 5Ps, goal setting
Planning and budget
Market analysis
Analysis of the competitive environment (main methods: essence)
Studying the target audience, building the customer profile
Mobile apps: how to avoid mistakes
Landing pages: simple truths
Online stores: specifics and nuances
Yandex Direct
Google AdWords
