The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
Understanding and distinguishing between these technologies. Knowing the main differences between them and being able to apply them in practice. A professional approach to using ATL and BTL technologies makes it possible to significantly increase the results of advertising campaigns and improve the return on marketing investment, which matters to most companies.
The main objectives of the training are:
ATL and BTL technologies in the system of integrated marketing communications
Methods of planning and organising ATL and BTL campaigns
Evaluating the effectiveness of ATL and BTL campaigns
Analysis of practical cases. Independent problem solving
