The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
The aim of the training is to familiarise participants with the trends of modern SMM, identify their needs, and help them introduce into their work a set of functional tools and clear algorithms that can be used immediately on the «learned it — applied it» principle. This approach provides a comprehensive understanding of SMM tools and helps create effective strategies.
Each session includes a theoretical part, practical exercises and analysis of real cases. The programme is focused on deep immersion in modern SMM tools and methods.
Trend analysis, target audience and texts
Getting acquainted
The trainer's welcome, participants get acquainted, programme overview, discussion of goals and expectations;
Catch the wave: trends defining the future
Overview of current trends in social media: platforms, content formats, algorithm changes, types of information, etc.
Typical SMM mistakes: learning from others' errors
Overview of the most common mistakes: weak texts, poor visuals, etc. Analysis of real cases
The customer in focus: from profile to engagement
How to identify, segment and analyse the target audience
Selling with words: the power of copywriting
Working with texts: how to make a text polished, how to eliminate typical mistakes, examples of informational and selling texts, storytelling, the art of writing headlines
Practical work: analysis of accounts, creating and correcting texts.
Visual content
Review of homework (optional)
Stories: moments that sell
Techniques for creating dynamic and memorable visual content. Practical assignments
Designing visuals
Examining the basic principles of visual content: composition, colour, typography and style
Overview of tools for creating creative images and infographics
Practical part
Video reels: creating content that gets watched to the end
Tools for creating reels, specifics of presenting short videos
Practical work: shooting and editing a short video using a smartphone and basic apps
Neural networks and targeted advertising
Review of homework (optional)
Neural networks in SMM: artificial intelligence in the service of content
– How to write prompts for AI so as not to get «something incomprehensible»
– Review of tools: text generation, image selection, content planning automation
– Practical part: working with popular AI platforms to generate ideas and improve the quality of posts
– Cases of successful use of neural networks in SMM
Targeted advertising: the fine points of setup and optimisation
– How targeted advertising works in social networks
– Analysis of tools and strategies for precisely reaching the target audience
– Practical session: setting up a test advertising campaign, working with analytics and budgeting
Summing up, analysis of personal accounts, questions and answers
