Practical course in advertising, PR and media planning

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

To organise sales of any product or service on a website you need advertising that sells, persuades and reminds the consumer of the product, and PR that will build a positive reputation for the specific product and the seller, winning consumers' sympathy not only for the current period but also with the future in mind.

By attending the seminar you will study the tools and skills for increasing demand for your product or services online by strengthening an important intangible asset of the company — its reputation.

You will be able to systematise and present media planning practice that allows you to optimise the advertising budget.

As a result of the training, the participant:

  • — will master the principles of forming segments for online advertising campaigns
  • — will become familiar with the performance indicators of a contextual advertising campaign
  • — will study modern systems for buying and placing banner advertising online
  • — will become familiar with the specifics and classification of social network users
  • — will review the performance indicators of an advertising campaign on social networks
  • — will learn to handle negative reviews

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

Day 1

Advertising that sells

BTL and sales promotion

Workshop:

His Majesty PR

Day 2

Media Relations. GR. IR

Workshop:

Media planning: basic terms and indicators

Choosing placement channels. Characteristics and specifics of the main placement channels

Workshop:

All areas