Practical copywriting

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

For your advertisement or your press release to be noticed, simply placing them in the media or sending them to news agencies is not enough. These processes are preceded by the copywriting stage. The ability to write briefly and beautifully about what matters, to give journalists and the public exactly what they would like to hear, to provoke interest and demand — these are all difficult tasks facing the copywriter. Many say that a special talent is needed here. However, it can be developed and your abilities can be improved. Our seminar «Practical Copywriting» will help you with this.

As a result the participant:

  • — Learns about the specifics of copywriting in advertising and PR
  • — Studies the technologies, methods and techniques of creating various texts
  • — Practises exercises for developing and improving the copywriter's professional competencies
  • — Learns more about the process of protecting the copywriter's copyright
  • — Reviews the best examples from copywriting practice

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

Day 1

Introduction to the topic. Writing as creativity and as work

Practice

Inspiration and the idea. What to do to catch creativity by the tail?

Practice

Let's write!

Practice

Day 2

The professional article. A step-by-step plan

Other formats

Practice: «Creating a 15-second commercial»

A little about careers

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