The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
Promoting a product, increasing consumer loyalty and, as a result, increasing the company's profit — is largely thanks to marketing and advertising managers.
The field of activity of these specialists is very broad and requires a huge body of knowledge.
This advanced training programme will help the specialist who combines all marketing and advertising functions in the company to improve their knowledge and apply in practice modern effective methods proven in various business sectors.
Workshop: Methods for identifying target segments in B2B and B2C markets, evaluating the effectiveness of a promotion programme, developing a product-market matrix
Day 2Workshop: Choosing media channels for a case
Workshop: Choosing promotion methods for a case, calculating the effectiveness of promotion activities
