Media training for top managers: how to communicate effectively with the media

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

By the nature of their work, the top management of a public company must command effective methods, forms and strategies of interacting with various target audiences in public speaking (reports, meetings, rallies, individual press meetings and press conferences). Our company proposes communication and media trainings for company management.

The trainings address the following main tasks:

  • — Increasing personal communicative competence;
  • — Mastering effective techniques of contact with the audience, including a hostile one;
  • — Mastering self-presentation skills;
  • — Preparing for difficult situations in public discussion and responding to provocative attacks;
  • — Expanding individual abilities to seize and hold the initiative in dialogue with the audience in large and small groups;
  • — Achieving interaction between speakers during a press conference;
  • — Increasing inner confidence during public speaking;
  • — Achieving the planned result from interaction with the media or public speaking.

On completing the training, the participant will be able to:

  • — Use the basic rules of delivering presentations and public speeches, taking part in press conferences and other events where public speaking skills are needed.
  • — Mentally prepare themselves to effectively resolve difficult, unforeseen and unpleasant situations (first of all, provocations by the media during press conferences or by ill-wishers during meetings), applying various advanced strategies, techniques and methods of self-regulation.
  • — Make a favourable impression on the audience that serves the speaker's long-term goals, plans and short-term intentions.
  • — Study and recognise their own conflict management styles and learn to use them effectively depending on the circumstances.
  • — Influence listeners through logical reasoning and emotional impact, while fully managing their emotions and keeping control of the situation.
  • — Invent and use metaphors, relating them to the context of the speech topic and the interests of the audience.
  • — Practise various behaviour scenarios for successfully concluding a public speech or business presentation, and learn to respond properly to the trickiest, toughest and most provocative questions while fully keeping their composure.
  • — Independently train their public speaking and oratory skills, developing the corresponding personal and business qualities.

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
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Download proposal as PDF

Programme

Day 1

Why top managers need PR

External communications and the use of PR methods

Day 2

Giving media interviews

Social events as a tool of effective PR

Closing the training programme

All areas