The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
Strategically, media planning — is the part of marketing that ensures the target audience comes into contact with the advertising message. The two main tasks of marketing communications — are creating effective advertising and delivering it to potential buyers. Contact — is the very first step of advertising impact; if the buyer did not see the ad, all the creatives' work was in vain. Media planning ensures this advertising contact, that is, that the ad reaches the eyes / ears of the potential buyer.
Defining advertising objectives and building the media strategy
Information placement channels. Media mix. Working with media agencies
Workshop:
