SMM Manager

After our seminar you will be able to promote brands, calculate budgets for advertising campaigns, choose promotion platforms and get maximum effect, create images and text yourself or competently draw up a brief for a designer and copywriter. You will learn to create a comprehensive promotion strategy, fit social media work into the overall marketing strategy, forecast and evaluate results, and create media plans and reports.

Clear examples, cases in various niches, analysis of participants' projects — everything is designed so that participants gain practical skills they can apply immediately, consolidating the knowledge gained.

You will gain experience with special programs and services that greatly simplify the work of an SMM manager, and significantly increase your value in the eyes of employers.

The participant will learn to:

• — Understand the principles of SMM: you will understand the components of promotion, the algorithms of social networks and the career opportunities of the profession.
• — Quickly immerse yourself in a project's field: you will learn how to analyse the company and competitors, what to pay attention to and what conclusions to draw from it.
• — Describe the audience in detail: you will understand how to build segments and identify customers' «pains» and key messages.
• — Understand the functionality of social networks: you will learn what promotion opportunities each platform offers.
• — Create content: you will understand how to plan materials, write texts and create visuals.
• — Apply trends and look for them: you will understand how to work with neural networks, apply personalisation and work with video content.
• — Work with different advertising tools: you will learn how to do seeding, select bloggers and promote posts from a community.
• — Launch targeted advertising: you will master how to work in social networks and create audiences, write ads and manage the budget.
• — Build a strategy: you will understand how to create an SMM promotion plan using the tools studied for the project's chosen goal.