Neuromarketing

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

The training will give you a set of tools and knowledge on emotional marketing. Positioning, brand, attracting customers — these are among the most pressing and painful topics for business. Companies have to pay a great deal of attention to promotion in order to win the customer's attention, which becomes harder as competition on the market grows. However, attraction alone is not enough. For advertising to be as effective as possible — you need to package yourself using emotions, understand what is good inside your business and bring all of it to the surface.

As a result of the training participants:

  • Will learn about neuromarketing and its specifics
  • Will understand emotional packaging and its importance
  • Will understand the principles of all marketing media
  • Will learn about the most effective copywriting tools
  • Will review examples of bad and good packaging
  • Will understand the principles of communication in social media
  • Will learn how to measure the effectiveness of an advertising channel
  • Will understand the sales funnel and the conversion rate
  • Will understand what the ROI indicator is and why it is so important
  • Will learn the typical mistakes in online communications
  • Will understand how people behave in the online environment
  • Will understand the importance of building relationships with the customer
  • Will start thinking in terms of regular customers and recurring payments
  • Will systematise their current experience in marketing
  • Will receive a branded certificate of completion of the training

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

Stage 1. Emotional packaging of the business

Stage 2. Effective advertising headlines

Stage 3. Digital marketing

Stage 4. Analysing advertising effectiveness

Stage 5. The online funnel

Stage 6. Offline marketing

Stage 7. Methods of raising NPS

Stage 8. Relationships with the customer

Stage 9. Summary of what was covered

All areas