Home / Seminars / Local marketing for HoReCa

Local marketing for HoReCa

Duration 1 day

Trainer

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30

Cost 201 000 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

Seminar
Exclusive handout materials
IBA certificates
Notepads, pens
Lunches and 2 coffee breaks

Pay

The training is recommended for HoReCa managers and supervisors (food outlets, the beauty industry, service sector representatives). The programme will also be useful to training managers and HR managers whose duties include training staff.

Participants:

will learn how to plan an advertising budget sensibly and increase guest traffic
will learn practical, measurable methods of creative marketing. Will identify their average Guest/ Client
will define the involvement and responsibility of employees at all levels and areas of responsibility within the marketing strategy
will be able to adjust their current marketing plan or develop their first one

Key Account Manager

Natalya Batukhtina

ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева

manager@iba.kz +7 702 777 44 11 WhatsApp

Office Manager

office@iba.kz +7 702 777 44 11 WhatsApp

Seminar programme Download programme as PDF

Get a personalised commercial proposal in PDF format

Programme

Activities to attract Guests
Which Guests do you want to see in your establishment? Target audience analysis. Methods, approaches, benefits, advantages
Performance indicators. SWOT analysis
Analysing the surroundings — the Trade Area Map
Analysing communication channels and distribution channels. Main types of traffic (street, shopping mall, transit, hurried, strolling, car)
Developing activities to attract Guests
Planning promotions. Calculating effectiveness and analysing a completed promotion
External and internal communication channels
Outdoor advertising
Working with the media. News hooks. Successful and unsuccessful examples of attracting the media
Online promotion — relevance
Working in social networks. Main mistakes in social media work
The menu or price list. Launch activities
Guest loyalty
Loyalty and commitment
The satisfied Guest. There is no more fearsome «beast»
The 3 stages of Loyalty
Exceeding the Guest's expectations
Guest loyalty programmes. Pros, cons and «pitfalls»
Marketing zones and merchandising
The 4 concepts of merchandising
Marketing zones
The marketing plan
Rules for drawing up a Marketing plan
The marketing budget (calendar)

Local marketing for HoReCa

Seminar dates

The price includes:

Key Account Manager

Key Account Manager

Office Manager

Programme

All areas